Are Public Health Ads Worth the Price? Not if They’re All About Fear
ST. LOUIS — The public service announcement showed a mother finding her teenage son lifeless, juxtaposed with the sound of a ukulele and a woman singing, “That’s how, how you OD’d on heroin.” It aired locally during the 2015 Super Bowl but attracted national attention and has been viewed more than 500,000 times on YouTube. […]